In a growing legal dispute, Give Back Beauty has reacted to Revlon’s federal lawsuit, which accuses the smaller company of colluding with former Revlon executives to sabotage its long-standing fragrance partnership with Britney Spears. The central question remains: Did a new competitor take Britney Spears and her profitable fragrance line from Revlon, or is the cosmetics giant merely upset that the star opted to move her business elsewhere?

Revlon alleges that this supposed scheme was designed to lure Spears away from its brand to Give Back, characterising it as a “carefully planned” conspiracy. However, Give Back disputes these claims, asserting that the lawsuit is a “baseless” effort to harm a rival. Their legal team argues that Revlon’s story is an anticompetitive tactic driven by frustration over its dwindling market position after filing for bankruptcy.

Britney Spears first teamed up with Revlon’s Elizabeth Arden in 2004, resulting in the successful launch of her fragrance “Curious,” which brought in over $100 million in sales. Now, Revlon accuses its former employees of betraying the company by transferring the Spears account to Give Back, claiming breaches of contract and theft of trade secrets.

Although the lawsuit centres on the Spears account, she is not named as a defendant. Revlon has sought an injunction to limit Give Back and its former staff, alleging ongoing misuse of its trade secrets. Give Back argues that these allegations are intended to stifle competition and safeguard Revlon’s interests, highlighting the fierce competition within the cosmetics sector.